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privacy policy

Alameda County Agricultural Fair Association

Privacy Policy & Terms of Use

Last modified: January 1, 2024


This policy explains how Alameda County Agricultural Fair Association (“ACAFA,” “we,” “us,” and “our”), a nonprofit 501 (c)(3) tax-exempt organization, collects, uses, shares, and otherwise processes the personal information from our website at (“Website“).

This policy applies to information we collect from:

  • This Website;
  • Email, text, and other electronic messages between you and this Website;
  • When you interact with our promotional activities and applications on third-party websites and services, which include links to this policy;
  • Our business partners, venue renters/lessees
  • Our ticketing service provider; and/or
  • Other vendors of services.

This policy does not apply to personal information that we collect offline and in other contexts, such as at our event venues and in connection with volunteer or employment (except for the employment application on our Website at There may be additional notices of our offline privacy practices that we may post or provide to you at or before the time we collect your personal information. This policy also does not apply to personal information collected by any third party, including through any third-party website, application, or content (including advertising), to which this Website may link and that have their own privacy policies that govern. Please read any such notices and third-party policies so you can understand how they apply to you.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, please do not to use our Website. By accessing or using this Website, you agree and consent to our practices described in this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be an acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 13

Our Website is not intended for children, and we do not knowingly collect personal information from children under the age of 13. If you are under 13, do not use, and do not provide any information on, this Website or on or through any of its features. If we learn that we have received personal information from or about someone under the age of 13 without verifiable parental consent, we will delete such information in accordance with applicable law. If you believe we might have any information from or about a child under 13, please contact us at:

4501 Pleasanton Avenue
Pleasanton, CA 94566

Phone: 925-426-7600

Information We Collect About You and How We Collect It

We collect several types of information from and about you when you use our Website, including information:

  • By which you may be personally identified, such as name, postal address, e-mail address, telephone number, internet protocol (IP) address, or any other identifier by which you may be contacted online or offline;
  • That is about you but by itself does not identify you; and/or
  • About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

  • Directly from you when you provide it to us, for example, by filling in forms:
    • Contact Us
    • Events Department
    • RV Park Request
    • Employment Opportunities
    • Incident Report
    • Marketing Request Form
    • Event Listing Form
    • Free Speech Application
  • Automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
  • From third parties, for example, our ticketing sales and other service providers.

Information You Provide to Us. 

The information we collect on or through our Website may include:

  • Information that you provide by filling in forms on our Website and otherwise seeking to use our Website and other services.
  • Information you provide when entering a contest or promotion, and reporting issues with or via our Website.
  • Records and copies of your correspondence (including email addresses), if you contact us.
  • Your responses to surveys in which we may ask your participation.
  • Details of transactions you carry out through our Website and of the fulfillment of any orders, including for events, activities, features, resources or services we make available through our Website. You may be required to provide financial information before placing an order through our Website, which will be collected and processed by our ticketing service provider.
  • Your search queries on the Website.

You also may provide information to be published or displayed (hereinafter, “posted“) on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions“). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect Through Automatic Data Collection Technologies.

As you navigate through and interact with our Website, we and the vendors we work with may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs, referring URLs, pages or content viewed and other communication data and the resources that you access and use on the Website.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically may include personal information. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
  • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information.
  • Log Information. Log information is data about your use of the Website such as IP address, browser type, internet service provider, referring/exit pages, operating system, date/time stamps, and related data, and may be stored in log files.
  • Web Beacons and Other Tracking Technologies. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as internet tags, clear gifs, pixel tags, tracking pixels and single-pixel gifs) that permit ACAFA, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, our Website is not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, visit

Most web browsers accept cookies by default, but you may be able to adjust your browser settings to remove or reject cookies. Our Website uses both session ID cookies and tracking cookies. Session ID cookies make it easier for you to navigate the Website and expire when you close your browser. Tracking cookies help us understand how you use the Website and enhance your user experience. Please note that blocking cookies on our Website may affect the availability and functionality of the Website and other websites. Also, disabling cookies may invalidate opt-outs that use cookies to recognize devices that have opted out.

Third-Party Use of Cookies and Other Tracking Technologies

We use third-party analytics services to help us understand and analyze how our visitors use the Website. For example, we use Google Analytics features such as demographics and interests reporting, user segment analysis, and device reporting. We and our vendors may use first-party cookies or other first-party identifiers as well as third-party cookies or other third-party identifiers to deliver content, create a profile of you, measure your interests, detect your demographics and location, identify your device, and personalize content. For more information about how Google Analytics uses data collected through the Website, visit To opt out of Google Analytics cookies, visit: and

ACAFA does not control, and we are not responsible for, the tracking technologies and how they may be used, or the privacy policies and practices, of any third parties, including our vendors providing analytics and other tracking technologies associated with our Website. Please read and familiarize yourself with their respective privacy policies and other relevant information they provide. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

Information We Collect From Other Sources. We may combine information that we collect about you on our Website, including information collected automatically, with information we obtain from others. To the extent we combine information that we collect automatically or that we obtain from others with personal information you provide to us, we will treat the combined information as personal information in accordance with this policy. When you submit information to another party, you are solely subject to that party’s terms of use and privacy policies. ACAFA is not responsible or liable for the accuracy of the information provided by other parties or for third-party policies or practices.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Website and its contents to you.
  • To provide you with information, products, or services that you request from us.
  • To fulfill any other purpose for which you provide it.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our Website or any products or services we offer or provide though it.
  • To allow you to participate in interactive features on our Website.
  • Communicating with you, including responding to your requests or inquiries;.
  • Marketing and advertising our services.
  • Monitoring and analyzing trends, usage, and activities of Website visitors;.
  • Improving our Website and our visitors’ online experience, including tailoring our content;
  • Preventing, investigating, identifying, or taking any other action regarding any suspected or actual fraudulent or illegal activity or other activity that violates our policies;
  • Complying with applicable laws, rules, regulations, and legal processes as well as our company policies; and.
  • Any other purposes, as allowed by law.
  • Any other purpose with your consent.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, please opt-out by unsubscribing from our newsletters and emails, check the relevant box located on the particular form on which you provided your data, or contact us:

4501 Pleasanton Avenue
Pleasanton, CA 94566

Phone: 925-426-7600

For more information, see Choices About How We Use and Disclose Your Information.

Disclosure of Your Information

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our business.
  • To third parties to market their products or services to you if you have not opted out of these disclosures. For more information, see Choices About How We Use and Disclose Your Information.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our Terms & Conditions [].
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of ACAFA, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website (URL: . If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
  • Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt out by checking the relevant box located on the form on which we collect your data (the order/registration form) or contacting us or third party(ies) of whom you wish to opt-out of disclosures of your information for such purposes. You can also always opt out by sending us an email stating your request to
  • Promotional Offers from ACAFA. If you do not wish to have your contact information used by ACAFA to promote our own or third parties’ products or services, you can opt out by checking the relevant box located on the form on which we collect your data (the order/registration form) or by Contacting us or third party(ies) of whom you wish to opt-out of disclosures of your information for such purposes or by sending us an email stating your request to If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to ACAFA as a result of a product purchase, warranty registration, product service experience, or other transactions.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI“) on the NAI’s website.

Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to this designated address: 925-426-7600 or However, please know we do not currently sell data triggering that Nevada statute’s opt-out requirements.

Accessing and Correcting Your Information

You may send us an email at to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. We may not delete information to which we have a legitimate business purpose, legal right or legal obligation to maintain.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions are handled by our ticketing service provider and will be encrypted.

The safety and security of your information also depends on you. If we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Website home page. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

4501 Pleasanton Avenue
Pleasanton, CA 94566
Phone: 925-426-7600

To register a complaint or concern, please Contact Alameda County Agricultural Fair Association via the foregoing contact information.

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