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Black Friday Cyber Monday Fair Ticket Sale

Alameda County Fair

June 19-July 12, 2026

Fair returns June 19-July 12, Wednesday-Sunday. Open noon-11pm, enjoy Fair food, the summer concert series, monster trucks, demolition derby, shopping, pig racing and so much more. 2026 concerts include the Beach Boys and Flo Rida! For more information or to buy tickets, including concert tickets, click here.

Big O Concerts

The Big O Tires Concert Series

June 19-July 12, 2026

Rock out to the Big O Tires Concert Series during the 2026 Alameda County Fair, happening nightly throughout the Fair except July 4. Gates open at 7pm and shows begin at 8pm. Concert tickets do not include Fair admission. Enter the Fairgrounds with a Fair admission ticket or Season Pass, then reserve your seat or enjoy free general admission bleacher or Concert Lawn seating available while supplies last.

Check out the lineup below with more concert announcements still to come:

Friday, June 19 – The Gene Simmons Band
Saturday, June 20 – Twist On Taylor
Sunday June 21 – Lonestar
Wednesday, June 24 – Hoobastank
Thursday, June 25 – COMING SOON
Friday, June 26 – COMING SOON
Saturday, June 27 – A Tribute to Demon Hunters
Sunday, June 28 – Banda Maguey
Wednesday, July 1 – The Beach Boys
Thursday, July 2 – Tower of Power
Friday, July 3 – COMING SOON
Sunday, July 5 – COMING SOON
Wednesday, July 8 – FloRida
Thursday, July 9 – Elle King
Friday, July 10 – Boyz II Men
Saturday, July 11 – Damage Inc
Sunday, July 12 – Cheat Codes

Disclaimer

Flo Rida (July 8) and Boyz II Men (July 10)

All seats are available for purchase, no free bleacher seats available for this show.

Limited standing room available, while supplies last. Subject to change.

Reserve your seats now, click here

Soccer Watch Party

Soccer Watch Parties

June 19-July 12, 2026

Catch the world’s biggest soccer tournament at the Fair! Join us for select live match viewings on the big screen, free with general Fair admission, plus Fair food, drinks and all the fun happening around the Fairgrounds. Bring your crew, cheer on your favorite teams and enjoy the excitement right at the Fair.

Watch Party Locations (see schedule):

  1. Michelob Ultra Concert Lawn

  2. Crafted Cocktails & Beer Bar

  3. The Farmhouse

Subject to change

wine fest

Wine Fest

June 27, 2026

The annual Wine Fest returns from 2pm to 5pm, inviting guests to celebrate summer with an afternoon of tastings in the Professional Gardens, Court-of-Four and Fine Art Plaza. The event features unlimited tastings and a commemorative glass. Fair admission is sold separately. Non-drinking guests may accompany attendees at no cost.

Fest tickets are sold per person and guests must be 21 or older. Admission sold separately.

Fiesta at fair

Fiesta at the Fair

June 28, 2026

Fiesta at the Fair, presented by Casamigos, returns on Sunday, June 28 with a full day of live music, dancing and vibrant performances the entire family can enjoy. This popular cultural celebration is included with general Fair admission.

July 4 at the Alameda County Fair

July 4, 2026

Celebrate 250 Years of the USA at the Alameda County Fair on July 4, open through the Firework Spectacular at 9:30pm. Enjoy rides, live entertainment, Blues Fest and patriotic festivities before fireworks over the Michelob Ultra Grandstand.

Hours & Info

• Fair Hours: 12pm through the end of the show
• Parking Lots Close: 4:30pm
• Admission Gates Close: 5pm
• Arrive early to catch the fireworks

The Chaperone Policy will be in effect.

For more details and the Chaperone Policy, visit the July 4th page here

No exceptions. Subject to change.

blues at the fair

Blues Fest at the Fair

July 4, 2026

The annual Fair Blues Fest takes place on Saturday, July 4 at the stage in front of the Michelob Ultra Grandstand, featuring live Blues bands throughout the day as part of the 250th anniversary celebration of America. Guests can enjoy continuous music and festive entertainment leading into the evening fireworks.

Bamville

Bamville Card Show   

August 15-16, 2026

The highly anticipated return of the Bamville Card Show is coming this August! Guests can expect 30,000+ sq ft of cards and 250+ vendors all under one roof, with a true 50/50 split of: 

🏀 Sports — vintage to modern 
⚡ Non-sports — Pokémon, One Piece, Magic and more 

Expect a strong vendor lineup featuring some unique inventory and collections you may not normally see around NorCal. There will also be food vendors on site, a bar and plenty for the whole family to enjoy, making it more than just a card show.   

The last show was a huge success, and this one is shaping up to be even bigger. This event promises to be the most affordable, family-friendly show in the Bay Area. 

Admission:   
General admission: $15 
Senior/Military: $10  
Child 13 and under FREE  

Subject to change, see website for updated pricing  

Parking:  
$15 – Credit, debit and mobile tap-to-pay (Apple Pay, Google Pay, etc.) only  

Hours:  
August 15: 10am-5pm 
August 16: 10am-4pm 

Location
2005 Valley Avenue, Gate 8  
Alameda County Fairgrounds & Event Center 
Pleasanton, CA 94566 

Upon arriving at Bamville Card Show, enter at Gate 8 off Valley Avenue. Park and walk; follow the wayfinding signs. The promoter has set up their entrance gate and security at this location and did not put a gate at the Pleasanton Avenue Gate, you will not be able to access the event from Pleasanton Avenue.  

Note – For the safety of all, the Pleasanton Avenue Gate is closed for entry, all guests must enter through the security gates 

Directions  

To learn more, please visit: Bamville Card Show (Day of media requests please use Contact Us form on website)  

*Please note, some vendors may be CARD ONLY while others take cash, please come prepared. For the event admission policy, please visit their website via the link above. 

*Subject to Change 

Scottish Games

160th Scottish Highland Gathering & Games  

September 5-6 2026

An unforgettable experience awaits at California’s largest and longest-running Scottish Games, a Bay Area tradition since 1866. Be thrilled by world-class competitions, from the awe-inspiring Highland Games athletic events to the fierce Scottish dancing, piping and musical performances. Feel the excitement as elite athletes show off their strength in the iconic caber toss and hammer throw. Celebrate Scotland’s rich culture with traditional music, delicious food and breathtaking performances that transports you to the heart of the Highlands.  

Admission:  
Ticket Page 

*Check website for up-to-date pricing 

2-day passes available  

Active military and children 5 and under FREE (ticket required)   
Whiskey Tasting (ages 21+)  
Standard admission (7 tastings): $39.20 
VIP (12 tastings): $50.40  

Parking: $15 – Credit, debit and mobile tap-to-pay (Apple Pay, Google Pay, etc.) only 

Hours:  
8am-6pm     

Location
2005 Valley Avenue, Gate 8 or 12 
Alameda County Fairgrounds & Event Center 
Pleasanton, CA 94566 

Directions 

To learn more, please visit: Scottish Highland Gathering & Games  

*Please note, some vendors may be CARD ONLY while others take cash, please come prepared.  

*Subject to Change 

Thrift Fest

Thrift Fest

September 19, 2026 

Celebrate creativity and community at Thrift Fest! A one-day only curated event featuring 125+ vintage vendors, makers and artists! Explore retro clothing, jewelry, handmade, crafts, home goods, art and more. Bring your family and friends, your appetite and your best festival fit. This is where good vibes and great deals collide!   

Admission:  
General: $10  
Child 10 years old and under FREE  

Subject to change, see website for current pricing 

Parking:  
$15 – Credit, debit and mobile Tap-to-Pay (Apple Pay, Google Pay, etc.) only 

Hours:  
12pm–6pm  

Location
2005 Valley Avenue, Gate 8  
Alameda County Fairgrounds & Event Center 
Pleasanton, CA 94566 

Upon arriving at Thrift Fest, enter at Gate 8 off Valley Avenue. Park and walk; follow the wayfinding signs. The promoter has set up their entrance gate and security at this location and did not put a gate at the Pleasanton Avenue Gate, you will not be able to access the event from Pleasanton Avenue. 

Note – For the safety of all, the Pleasanton Avenue Gate is closed for entry, all guests must enter through the security gates 

Directions  

To learn more, please visit: Thrift Fest (Day of media requests please Click Here)    

*Please note, some vendors may be CARD ONLY while others take cash, please come prepared.  

*Subject to change 

Corgi Con

Corgi Con

September 26, 2026

Paws up, hoomins and floofs. Corgi Con returns for a tail-waggin’ day of derpiness, wiggle-butts and woofs. The world’s largest Corgi gathering brings thousands of fans and loaf-leg legends together for fur-nomenal fun, from the original Corgi races and Ninja Warrior course to a pawsitively adorable costume contest, Corgi market, photo ops and food trucks to fuel the zoomies. Whether you are a proud Corgi parent or simply living the loaf life, this is the most furbulous day out. 

Admission:   
General: $13.44 
Child (ages 7-12): $8/96 
Child 6 and under FREE  

Tickets discounted online through September 25 

Subject to change, see website for current pricing  

Parking:  
$15 – Credit, debit and mobile tap-to-pay (Apple Pay, Google Pay, etc.) only 

Hours:  
10am-5pm  

Location
2005 Valley Avenue, Gate 8 or 12 
Alameda County Fairgrounds & Event Center 
Pleasanton, CA 94566 

Upon arriving at Corgi Con, enter at Gate 8 or 12 off Valley Avenue. Park and walk; follow the wayfinding signs. The promoter has set up their entrance gate and security at this location and did not put a gate at the Pleasanton Avenue Gate, you will not be able to access the event from Pleasanton Avenue due to the promoter’s fencing.        

Note – For the safety of all, Pleasanton Avenue Gate is closed for entry, all guests must enter through the security gates 

Directions  

To learn more, please visit: Corgi Con (Day of media requests please contact info@corgicon.com)   

*Please note, some vendors may be CARD ONLY while others take cash, please come prepared.  

*Subject to change. 

626 Night Market

626 Night Market 

October 9-11, 2026 

Experience 626 Night Market, the original Asian night market in the U.S., with iconic street food, handcrafted merch and live performances.   

626 Night Market was founded in 2012 and named after Southern California’s 626 area code. The 626 Night Market is more than just a food festival; it’s a celebration of Asian-inspired culture and a rich tapestry of Asian food, creativity and community. 

Admission:   
General: $6 
Child 3 years old and under FREE 

Subject to change, see event website for current pricing  

Parking:  
$15 – Credit, debit, and mobile tap-to-pay (Apple Pay, Google Pay, etc.) only 

Hours:  
3pm-11pm  

Location
2005 Valley Avenue, Gate 8 or 12
Alameda County Fairgrounds & Event Center 
Pleasanton, CA 94566 

Upon arriving at 626 Night Market, enter at Gate 8 or 12 off Valley Avenue. Park and walk; follow the wayfinding signs. The promoter has set up their entrance gate and security at this location and did not put a gate at the Pleasanton Avenue Gate, you will not be able to access the event from Pleasanton Avenue or Gate 2 due to the promoter’s fencing.       

Note – For the safety of all, Pleasanton Avenue Gate is closed for entry, all guests must enter through the security gates 

Directions  

To learn more, please visit: 626 Night Market (Day of media requests click here)  

*Please note, some vendors may be CARD ONLY while others take cash, please come prepared.  

*Subject to Change 

Diwali – Festival of Lights 

Diwali Festival of Lights & Fireworks 

October 17, 2026 

Experience the grandeur of North America’s Largest Diwali Festival—the spectacular Dussehra Diwali Dhamaka! Join this unforgettable celebration, where vibrant traditions meet dazzling festivities. Let the magic of this Larger-than-Life Diwali event whisk you away and create memories that feel just like home. 

  • Witness 40ft. RAVAN DEHAN (Effigy Burning) 

  • Spectacular Fireworks Show  

  • Largest Rath Yatra  

  • RamLeela Dance Drama  

  • Vibrant Disco Dandia  

  • Great Indian food festival  

  • Bollywood Dances 

Admission:   
General: $12 
Child 5 and under FREE  

Subject to change, see website for current pricing. Early bird and Group discounts available.   

Parking:  
$15 – Credit, debit and mobile tap-to-pay (Apple Pay, Google Pay, etc.) only 

Hours:  
12pm-11pm  

Location:
2005 Valley Avenue, Gate 8 or 12 
Alameda County Fairgrounds & Event Center 
Pleasanton, CA 94566 

Upon arriving at Diwali Dhamaka, enter at Gate 8 or 12 off Valley Avenue. Park and walk; follow the wayfinding signs. The promoter has set up their entrance gate and security at this location and did not put a gate at the Pleasanton Avenue Gate, you will not be able to access the event from Pleasanton Avenue due to the promoter’s fencing.       

Note – For the safety of all, Pleasanton Avenue Gate is closed for entry, all guests must enter through the security gates 

Directions  

To learn more, please visit: AIA Events (Day of media requests please contact info@aiaevents.org)   

*Please note, some vendors may be CARD ONLY while others take cash, please come prepared.  

*Subject to change. 

Breeders' Cup

Breeders' Cup

October 30-31, 2026

The Breeders’ Cup is the championship weekend of thoroughbred racing, bringing together the best horses from around the world across multiple elite races. It’s one of the richest and most exciting events in the sport. Enter the handicapping contest at Pleasanton OTB for a chance to win a $200 betting voucher, plus there will be a free t-shirt giveaway at the door. Must be present to win.

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Verified event and parking tickets are only sold by Alameda County Fair through Saffire Ticketing.

We will not honor tickets purchased from any illegal third party sellers, see California Business and Professions Code Section 22500-22511.

No refunds or exchanges.

Directions And Parking


2005 Valley Avenue, Gate 8 or 12
Pleasanton, CA 94566

The Alameda County Fair And Event Center is conveniently located right off the I-680 Bernal Exit in Pleasanton.

There are 2 admission gates for events, check with the event for which Gate to use:

2005 Valley Avenue, Pleasanton

Gate 8 – Known as the “Main” entrance, Gate 8 is located right off of Valley Ave., cross street of Bernal Ave.

Gate 12 – Gate 12 is located off of Valley Ave. just past Gate 8, cross street Bernal Ave.

RV

Stay With Us

Reserve your camper spot in the newly expanded Fairpark RV lot. Located inside the Fairgrounds the site is close to Wine Tasting golf courses, shopping, excellent restaurants and and year round events held on the Fairgrounds. To find out what all spaces include as well as on site amenities, click here

Reservations:
Book online (link below) or call to make your reservations.

Campground host can be reached at 925-426-3340

Storage

Looking To Store Your RV Or Boat?

Located inside the Fairgrounds, a safe storage lot offers 24-hour access and security. For more information call 925-426-3340.

On Grounds

Stable Gate Cafe

Monday - Sunday

7am - 1pm

(Hours are subject to change)

Blue Devil Bingo​

Pleasanton Golf Center | Driving Range and 9-Hole Golf Course

Open Year Round | 7am-Dusk

OTB Satellite Wagering

Visit the website for hours, events and more information

Turf Club

At The Pleasanton OTB

Tri-Valley Futsal

For programs, court rentals and opportunities to play, visit their website

Thank you to all our Year Round Sponsors!

California Business and Professions Code Section 22500-22511

California Business and Professions Code Section 22500-22511 regulates ticket sellers, who are defined as “any person who for compensation, commission, or otherwise sells admission tickets to sporting, musical, theatre, or any other entertainment event.” Cal. Bus. & Prof. Code § 22503. Ticket sellers must abide by the following requirements:

·       Ticket sellers must have a permanent address from which to sell tickets and must be licensed as required by any local jurisdiction. Cal. Bus. & Prof. Code § 22500.

·       Ticket sellers must maintain records of ticket sales, deposits, and refunds Cal. Bus. & Prof. Code § 22501.

·       Ticket sellers must disclose prior to sale the location of the seats represented by the tickets Cal. Bus. & Prof. Code § 22502; and

·       Ticket sellers must disclose in any advertisement or promotion that they are adding a service charge. Cal. Bus. & Prof. Code § 22508.

Additionally, Cal. Bus. & Prof. Code § 22502.1 prohibits a ticket sellers from contracting for the sale of tickets, or accepting a deposit or full payment for tickets, unless the seller (a) possesses the tickets, (b) has a written contract to obtain the tickets, or (c) informs the purchaser, in the prescribed manner, that the seller does not possess the tickets and may not be able to supply them at the contracted price. 

Importantly, the above requirements “do not apply to any person who sells six tickets or less to any one single event, provided that such tickets are sold off the premises where the event is to take place.” Cal. Bus. & Prof. Code § 22504.

Alameda County prohibits the sale of tickets during a ten-day processing period following the ticket seller’s application for a license to engage in this business. Therefore, a Alameda County, Code of Ordinances, 5-5-5 Sales Activities Prohibited For Ten Day Processing Period.