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About us

Our Mission

The mission of the Alameda County Agricultural Fair Association is to assure the long-term viability of the Alameda County Fairgrounds, present an exceptional annual Fair that celebrates the heritage and diversity of Alameda County, and provide year-round opportunities for facility usage. We celebrate you!

The Alameda County Agricultural Fair Association

The Alameda County Agricultural Fair Association, a 501(c)3 non-profit corporation, produces the annual Alameda County Fair and manages the 267-acre Fairgrounds property in Pleasanton, California. The Association operates as an agent of the County of Alameda.

As a year-round event center, Alameda County Fairgrounds also hosts more than 300 commercial & private events each year and operates the Fairpark RV Campground, Pleasanton Off-Track Betting. The Association is completely self-supporting and receives no funding from tax revenue.

The Alameda County Fair made its debut in Pleasanton in 1912 and has continued as a celebration of the heritage and diversity of the community for more than 100 years. It is ranked among the top 50 Fairs in the U.S. and has won numerous national and international industry awards.

The Fairgrounds is also home to the historic Pleasanton Race Track, the oldest, one-mile dirt track in America. Built in 1858 by the Bernal family, the track originally served as a winter horse training facility. Over the years, some of California’s greatest racehorses including the legendary Seabiscuit were known to have trained at the property. Live horse racing at the meticulously maintained track remains one of the Fair’s flagship events.

Board Of Directors

The Board is comprised of 21 business & community leaders representing different areas of the county.

Chuck Moore, President
Tim Weaver, Vice President
 Jerome Hoban, CEO
Vivian Wu, CFO
Angel Moore, COO

Allen Aldrich, Pleasanton
Dawna Dos Santos, Alameda
Galvan Gordan, Castro Valley
Bill Harrison, Fremont
Ed Hernandez, San Leandro

Frank Imhof, Pleasanton
Rose Johnson, Pleasanton
Clayton Koopmann, Sunol
Mike Mahoney, Hayward
George Pacheco, Castro Valley

Don Sherratt, Alameda
John Smith, Fremont
Casey Walvoord, Oakland
Tim Weaver, Livermore
Robin Wilma, Hayward
Brenda Vieux, Livermore

IAFE