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Sponsorship

Become a Fair Sponsor

Showcase Your Brand with the Power of Alameda County Fair

The Alameda County Fair is the premier event in the county, attracting nearly half a million visitors annually and almost 4 million website visitors each season. With extensive media coverage, vibrant social media engagement, and a diverse audience, partnering with the Fair offers unparalleled opportunities to amplify your brand.

As a sponsor, your support plays a vital role in creating memorable experiences for our community. Your investment helps fund special programming, one-of-a-kind attractions, and enhanced options for guests, making the Fair a cherished destination for families, professionals, and visitors of all ages.

The Fair’s unique environment provides an exciting platform to connect with one of the most diverse demographics any brand can reach. Beyond the annual summer Fair, the Alameda County Fairgrounds hosts hundreds of private and public events throughout the year, extending your brand’s visibility and impact far beyond the season.

Join us in celebrating community, creating unforgettable moments, and building lasting connections with your audience. Let’s grow together!a

Reach a Large, Dedicated Audience 

  • Massive Online Reach: Nearly 4 million website views each season
  • Bay Area’s Largest Event: The premier destination for entertainment, drawing almost half a million visitors annually
  • Community-Focused Nonprofit: Dedicated to enriching the community through unique experiences and meaningful connections

Expand Your Reach 

Connect with a dynamic and engaged audience that offers incredible value for your brand:

  • Highly Educated: Reach individuals who value knowledge, innovation, and quality experiences.
  • All Ages: Engage with a broad demographic, from families with young children to professionals and retirees.
  • Strong Community Ties: Tap into a loyal and connected audience that values local businesses and community-focused initiatives.
  • Wide Geographic Reach: Extend your brand’s impact across three counties and beyond, including the entire Bay Area.
Tap into the Tri-Valley Advantage 

Leverage the unique benefits of partnering with the Alameda County Fair, located at the heart of the Tri-Valley region:

  • Strategic Geographic Advantage: Positioned in a thriving area with easy access to key Bay Area markets and beyond.
  • Highly Educated Community: The Tri-Valley boasts some of the highest graduation rates, reflecting a well-educated and forward-thinking audience.
  • Stable and Engaged Residents: A community with a high percentage of homeowners, offering long-term connections and engagement opportunities.

Experience the Incredible Grounds 

Our Fairgrounds offer unmatched opportunities for events and partnerships:

  • Prime Geographic Location: Nestled in the heart of the Bay Area, the Fairgrounds is easily accessible and strategically positioned to attract visitors from across the region.
  • Expansive Versatility: With a large, flexible space, we can host a wide variety of events, from corporate gatherings and trade shows to festivals and private celebrations.
  • Year-Round Activity: Home to over 300 private and public events annually, the Fairgrounds buzz with activity, providing endless opportunities to connect with diverse audiences.

Discover Tailored Marketing Opportunities with the Alameda County Fair

Unlock exclusive marketing benefits through our wide array of sponsorship opportunities, including:

  • Social Media Awareness: Feature your brand on our vibrant and far-reaching social media platforms
  • Traditional & Digital Advertising: Gain visibility across multiple channels to connect with your target audience
  • Onsite Activation: Engage visitors directly with interactive and memorable brand experiences
  • Premium Partner Exhibit Space: Showcase your products and services in a prime location

We will collaborate with you to create a customized sponsorship package that aligns with your goals and maximizes your impact.

Partner with us to showcase your brand while supporting programs and events that bring our diverse community together. Together, we can create lasting impact!

Thank you to all our Year Round Sponsors!

Pepsi
Stella Artois
Michelob Ultra
Kona Big Wave logo
805
Larkspur Landing
Firestone Walker
Chateau Ste. Michelle
Terry's Tree Service
Culligan Water
Marriott Pleasanton
Casamigos logo
Aquafina
Gin & Juice by Dre and Snoop
Still Gin logo
Save Our Water
Hyatt House