What Is Guest Services?
At the Alameda County Fairgrounds, guest services means more than answering questions — it means creating positive experiences. Whether during the annual Alameda County Fair or one of the 300 year-round events, the Guest Services team ensures that every visitor feels welcome, informed, and valued. From phone inquiries to in-person assistance, it is all about connecting with guests and finding solutions.
Behind the Scenes
Throughout the year, the Fairgrounds front desk cheerfully greets callers, answers questions, and directs inquiries to the right departments. During Fair season, that effort multiplies. Dozens of calls an hour come in with questions about concert tickets, carnival vouchers, parking, or event times. When summer concerts go on sale, phones and inboxes light up with excitement from guests eager to plan their visit and secure the perfect seat.
During the Fair
When Fair season begins, the Customer Service team transitions from the front desk to the on-site Guest Services office. From there, they coordinate a staff of five information booths located across the Fairgrounds. Each booth is stocked with maps, schedules, and answers to every question imaginable. Guests stop by to ask where to find the best corn dog, the day’s concert or movie, or even where to refill a water bottle.
The team remains on duty until closing each night, ensuring guests exit safely and have everything they need. Working alongside Security, they assist with lost items, misplaced cars, and even reunite missing children with families. One year, they even helped locate lost teeth.

Questions We’ve Heard
Guest Services hears it all, answering every question with patience and a smile.
“Do you rent baby pigs for parties?”
No, animals are only on-site during Fairtime, but there are rental options online.
“What was the name of the roller rink at the Fairgrounds in the 1970s?”
That was Roller Faire.
“Did you ever have a National Guard Armory on the Fairgrounds?”
No. The Alameda County Fairgrounds was never owned by the state or county, so no armory was built here.
“Can I bring my parrot to the Fair? It is quiet and sits on my shoulder.”
Unfortunately, pets are not allowed for the safety of guests and animals.
People Also Ask
Q: What does the Guest Services team do at the Fairgrounds?
A: They answer questions, provide maps and schedules, assist with lost and found, and ensure a positive experience for every guest.
Q: Where can I find information during the Alameda County Fair?
A: Information booths are located throughout the Fairgrounds and are staffed daily by the Guest Services team.
Q: How can I contact Guest Services year-round?
A: The Fairgrounds front desk is available to assist with event inquiries, ticket questions, and general information throughout the year.
Final Thoughts
Guest Services at the Alameda County Fairgrounds is the heartbeat of every event. The team’s dedication to helping guests, solving problems, and spreading positivity reflects the spirit of hospitality that defines the Fairgrounds. Whether you are visiting for a concert, a festival, or the annual summer Fair, one thing is certain: if you need help, Guest Services has your back.

