FuelFest

FuelFest is the ultimate immersive car show experience, blending automotive culture, live music, racing and art into one high-energy festival!

After a standout Bay Area debut in 2025, FuelFest returns for year two with an all-new layout designed for more cars, faster drifting, bigger performances and elevated energy. The event features a car show, concert stage, live-action drifting with fan thrill rides, themed show zones, awards, special guest appearances and more.

Highlights include the iconic Taste of Tokyo curated JDM section, the return of the People’s Choice Judged Paddock, Fitment Industries drift pits with up-close access to race cars, VIP experiences, limited-edition 2026 merchandise and more. A portion of all proceeds benefits Reach Out WorldWide, the nonprofit founded by Paul Walker.

Admission:
Early Bird General Admission starts at $42.15
Child (ages 12 and under) FREE

Subject to change, see show website for current pricing

Parking:
$15 – Credit, debit and mobile tap-to-pay (Apple Pay, Google Pay, etc.) only

Hours:
2pm-9pm

Location:
2005 Valley Avenue, Gate 8 or 12
Alameda County Fairgrounds & Event Center
Pleasanton, CA 94566

Upon arriving at FuelFest, enter at Gate 8 or 12 off Valley Avenue. Park and walk; follow the wayfinding signs. The promoter has set up their entrance gate and security at this location and did not put a gate at the Pleasanton Avenue Gate, you will not be able to access the event from Pleasanton Avenue or Gate 2 due to the promoter’s fencing.      

Note – For the safety of all, Pleasanton Avenue Gate is closed for entry, all guests must enter through the security gates

Directions 

To learn more, please visit: FuelFest Bay Area (Day of media requests please contact info@fulfest.com)

*Please note, some vendors may be CARD ONLY while others take cash, please come prepared. 

*Subject to Change