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Achievement Awards

WFA Awards

Celebrating Our Fair's Achievement Awards from Western Fairs Association Convention & Awards

Coveted Awards

  • Single Television Ad – Overall Fair Commercial
  • Featured Contest Community Partnership with Fair and Service Member Involvement – Partnership with VA Palo Alto Health Care to Enroll 2000+ Veterans

1st Place

  • Special Event Logo – 2025 Foodie’s Choice Awards Logo
  • Annual County Fair Website – 2025 Annual Fair Website
  • Year-Round Facility Website
  • Year-Round Facility Website – Year-Round Website
  • Fairgrounds Produced Special Event Website – Safeway Barn Page
  • Any Other Media & Marketing Entry Not Listed Above – Hidden Labubu Scavenger Hunt
  • Community Outreach: Embracing Diversity – Growing A Sensory-Friendly Fair Experience
  • Volunteers – Volunteer Involvement at the Fair (18% Increase In 2025)
  • Interim Events – Alameda Vintage Fashion Faire
  • Marketing & Promotion of Competitive Exhibits Programs – Calling all Creators: Inspiring Entries Through Strategic Marketing
  • Agricultural Programming – Hands-On Education at The Safeway Barn
  • Theme Program – Fair Featured Commodity (Strawberry)
  • Best Solution for a Display Method – Spool Tower Display in Exhibits
  • Best Way to Celebrate Exhibitors – Trailblazer Award
  • Building Layout for Fairtime Exhibit Buildings – Maximizing Exhibit Space in Building C for High School Entries
  • Awards, Trophies, Banners & More – FFA and Livestock Awards
  • Food & Beverage – Model Shoot with Cotton Candy
  • First Responders – Alameda County Sheriff Booth at the Fair
  • Carnival – Midway Swings at Night
  • Entertainment & Grounds Acts – Camacho Rodeo in the Grandstand
  • People at the Fair – Kids with the 4-H/FFA Animals at the Livestock Pavilion
  • Commercial Vendor Booth – Maker’s Market Shopping Booths
  • Food Concession Stand – Lemonade Booth and Smiles
  • “Give It Your Best Shot” Theme – Model Shoot at the Big Red Chair Selfie Spot

2nd Place

  • Fair Logo – 2025 Summer Fair Logo (with Jean Background)
  • Fair Program
  • Fair Schedule
  • Fairtime Advertising Poster – Collage Poster
  • Souvenir Item – 2025 Logo Pig Pin
  • Outdoor Advertising – Summer Fun Billboard (people jumping + corndog)
  • Public Relations Campaign – Grand Opening of The Safeway Barn at the Annual Fair
  • Best Use of Artificial Intelligence – AI-Powered Content Creation, Campaign Planning,
    Audience Targeting and Workflow Streamlining Across Marketing and Exhibits
  • Creative Promotions to Combat Inflation – Throwback Thursday Admission
  • Fairtime Event: Exhibits or Program – Introducing Action Sports to the Grandstand
  • Overall Fair Sponsorship Program – Longtime Safeway Sponsorship Expanding to The Farm
  • The Big Oops – Monster Truck Crash Video
  • Any Other Innovations & Management Excellence – Casamigos Cantina Expanding Existing Partnership
  • Demystifying the Fair Entry & Receiving Process – Designated Help Days to make Fair Entries Easy for Everyone
  • On the Spot Entries – Jenn’s Cupcake Eating Contest
  • Animals – FFA Photo of Sheep Eating Girls Hair
  • Exhibits – Project Doneway
  • Interim Event – Big Crowd Lining Up for Thrift Fest

3rd Place

  • Overall Branding of Facility Event Center – Consistent Cross-Platform Branding Strategy Leveraging Digital Media, On-Site Visibility, Corporate Sales and Community Engagement to Drive
    Year-Round Attendance

1st Place

  • Single Television Ad
  • Social Media Ad Series
  • Self Produced Videos
  • Special Event Logo
  • Outdoor Advertising
  • Overall Marketing Fair
  • Campaign
  • Food & Beverage
  • Animals
  • Carnival
  • Entertainment & Grounds Acts
  • People at the Fair

2nd Place

  • Creative Promotions to Combat Inflation in the Fair Industry
  • Single Radio Ad
  • Radio Ad Series
  • Single Social Media Ad
  • Fair Logo – Annual Event
  • Logo
  • Fair Program or Schedule
  • Fairtime Advertising Poster
  • Public Relations Campaign
  • Theme Program
  • Food Concession Stand

3rd Place

  • Commercial Booth Vendor

1st Place

  • Fairgrounds
  • Rental/Interim Event Policies & Applications
  • Fairtime Advertising Poster
  • Fairtime Commemorative Poster
  • Innovative Display Prop/Props
  • Interim Events
  • New programming/event designed to accommodate the disabled community
  • Overall Fair Sponsorship Program
  • Radio Ad Series
  • Single Radio Ad
  • Single Radio Ad Foreign Language
  • Single Social Media Ad
  • Single TV Ad
  • TV Ad Foreign Language
  • TV Ad Series
  • Year Round Logo

2nd Place

  • Best Solution for a Display Challenge
  • Fair Logo
  • Fair Pocket Program – Schedule
  • Fair Program – Schedule
  • Overall Marketing Campaign
  • Self-Produced Video
  • Social Media Ad Series
  • Special Event Logo
  • Theme Program
  • Volunteers

3rd Place

  • Agricultural Programming
  • New Fairtime Event, Exhibit or Program

1st Place

  • Year Round Logo
  • Give it your best shot – Dad with daughters
  • Volunteers
  • Interim Events
  • Marketing award

2nd Place

  • Theme Program
  • Overall Fair Marketing
  • Give it your best shot Animals
  • New Sponsorship
  • Fair Pocket Program
  • Non-profits

3rd Place

  • New Fairtime Event, exhibit, or program
  • New Children’s Program

Honorable Mention

  • Emergency Response Venue
IAFE Awards

Celebrating Our Fair's Achievement Awards from the International Association of Fairs and Expos Convention & Awards

Coveted Awards

Best Of Division

  • Competitive Exhibits

Award Of Excellence

  • Newly established or evolving program/exhibit at your Fair which promotes agriculture to the Fair-going public – The Safeway Barn
  • Evolved Program/Exhibit promoting Agriculture to the Fair-Going Public – New Addition to Fields of Gratitude: Sweet Serendipity Honey

1st Place

Agriculture Awards

  • Newly established or evolving program/exhibit at your Fair which promotes agriculture to the Fair-going public – Safeway Barn
  • Evolved Program/Exhibit promoting Agriculture to the Fair-Going Public – New Addition to Fields of Gratitude: Sweet Serendipity Honey

Non-Fair Facility Usage 

  • Video Used to Promote Your Facility – RV Park Video
  • Printed Promotional Material Specific to Non-Fair Facility Usage or Rentals – Printed Venue Club Cards
  • Social Media (Facility Specific) – LinkedIn: Host Your Event Post
  • Facility Beautification Project – Safeway Barn
  • Capital Improvement Plan and Execution – Stable Gate Cafe
  • Facility Partnerships (Unique Partnerships With Other Business(es) That Sponsor The Facility or Grounds Year-Round) – Culligan Sponsorship

Competitive Exhibits

  • New Division of Competition – Community, Heritage & Sustainability

Hall Of Honor Communications

  • Candid Videos – Final Week of Fair Video
  • Promotional Outdoor Digital Advertisements – Monster Truck Billboards

2nd Place

Competitive Exhibits

  • New Class of Competition – Color Photos of Animals/Wildlife
  • Display Method and/or Prop – 360 Spool Tower
  • Strategy or Tactic to Encourage New Competitive Exhibits Participants – Trailblazer
    Award
  • New Competitive Exhibits Contest with New Partner/Sponsor – Jenn’s Cupcake Eating
    Contest
  • Any Other Competitive Exhibits Entry That Does Not Fit Any Other Competitive
    Exhibits Category – Hidden Labubu Hunt

Innovation In Sponsorship

  • Sponsor Continuity – Safeway

3rd Place

Non-Fair Facility Usage

  • 1st Year Event NOT Produced by Facility Staff – FuelFest

Competitive Exhibits

  • Use of Fair Theme Throughout Multiple Divisions of Competitive Exhibits – Featured
    Commodity Theme (Strawberry)

Innovation In Sponsrorship

  • Sponsorship Exposure – Casamigos Cantina

1st Place

  • New to your Fair Class of Competition
  • Printed Promotional Material Specific to Non-Fair Facility Usage or Rentals

2nd Place

  • Non-Fair Event Designed to Educate
  • Non-Fair Event designed to support a Non-Profit
  • Video Used to Promote your Facility
  • Website (Facility Specific)
  • Facility Partnerships

3rd Place

  • Single Sided, Flat Promotional Ad
  • New to your Fair Division of Competition
  • Agricultural Individual Photo
  • Best 1st Year Event not produced by Facility Staff

1st Place

  • Successful Non- Fair event at your facility produced or co-produced by Facility Staff

2nd Place

  • Facility Partnerships

3rd Place

  • Use of theme throughout multiple divisions of Competitive Exhibits
  • Strategy or tactic to engage competitive exhibits participants
  • Agriculture Individual Photo Equine
  • Video Used to promote your facility
  • Social Media (facility Specific)

1st Place

  • Best 1st year event not produced by fair staff
  • Printed promotional material specific to facility rentals

2nd Place

  • Unique Exhibit/promotion/special event/ community engagement/ competition showcased during the year
  • Sponsor Exposure

3rd Place

  • Use of theme throughout multiple divisions of competition exhibit
  • Display method and/or prop
San Francisco Business Times

Recognized by the San Francisco Business Times as one of the Bay Area’s largest convention centers and meeting facilities and as one of the largest employers in the Greater Bay Area.

San Francisco Business Times awards
San Francisco Business Times awards